When you offer a product in your store – especially AR coatings – you want to be sure of the product you’re selling. You don’t want to find out later that what you sold wasn’t any good, since you’re the one that it’s going to come back and bite.
When it comes to a quality coating, I like to look at the warranties. Usually the longer the warranty, the safer you are, especially when it comes to lens coatings. The ‘no warranty’ coatings always make me nervous. Sure, they’re ‘probably’ okay, but you never can be too sure. I don’t think I’d be too happy with a no-warranty paint job if my walls starting peeling two days after it was done. But that’s just me, some people like to live high-risk lives. For the rest of us, there’s Independence® Coatings…
Independence® Coatings includes all of the high end features that are popular in AR coating today – scratch resistant, anti-smudge, no slip, easy clean, anti-dust, anti-water, and I think they make coffee as well, though I have to check about that last one. Unlike most of the others on the market, though, I’ve noticed a few key features that Independence® has that I haven’t really seen in other coatings.
- Lifetime Warranty: This product performs and it proves it.
- Selection: Includes mirror coatings and Blue Light protection.
- Color Choice: You can pick what color it is – green, blue or gold.
These features are great to have, but it’s also important to have enough product support to help you present the product to your customers as well. You should be able to have product brochures sitting out in the waiting room that customers want to read. By the time the customer gets to you, you want them to be the ones asking about the coating they can get on their lenses. This is where Independence® Coatings have an edge, as they are being marketed towards the technology-savvy younger generation. When they sit in the waiting room and google “Independence Coatings”, they’re going to find a real, high-quality product that they aren’t going to get buying their glasses online. Being able to offer that kind of brand name is what some customers want. No matter what you tell some people, they insist that brand name products work better than generic products.
Lens coating brands tend to fall in one of two categories: large manufacturer or ‘house brand’. If you’re looking for a product with marketing support, you end up having to go with a manufacturer brand. Which makes it more likely you’re going to go with their lenses, even if you really don’t want to. If you go with ‘house brand’, you usually end up with something less costly, but without the marketing support. Independence® Coatings are intended to be the middle ground – high quality, good support and customer interaction, and without the need to compromise the lenses that you offer.
For more information, please visit independenceAR.com
