We understand how difficult it can be getting the skilled talent you want. One of the major pitfalls to finding someone to help you with marketing needs is that you can feel trapped, even if you don’t like what they produce. After spending money on them, the last thing you want to do is throw out what they did because you don’t like it. Finding someone that says they can help you is one thing, but having someone produce a result that you actually like is a different thing entirely. As you’ve seen, we do things a little bit differently. We’re non-conventional, and in this world of big-box and online competition, maybe non-conventional is just what your business needs to succeed.
As you progress through this issue, I’m sure you’ll notice a bias towards social media. This is because it’s not going away anytime soon. Sure, your business may have done just fine for years without doing anything new or innovative. But the market is changing and evolving. The question is whether or not you’re going to evolve with it, or wait for everything to change around you. Since there’s a lot to this, we wanted to try and break it down to give you a better idea of the kinds of things that you can do with it. You don’t have to do everything, but even if you choose not to do something, it’s good to know what the possibilities are. Our mission isn’t to tell you what you have to do, we just want to make you think about things and maybe give you a different perspective. The more ways that you can look at something, the more well-rounded your solution will be. Whether that’s sales, customer service, or any aspect of your business. Sometimes with new trends (like social media), the question becomes ‘why not’ do it, instead of ‘why’. For the usually minimal cost involved, it’s usually worth a try to see what it can do for your business, as even if it gets you one new customer, the cost can easily pay for itself.
- Bill Heffner IV
Editor, optMAGAZINE
