WINTER. The month of silent reflection. We have more time to spend sitting indoors contemplating our existence. And more time to think about what you are going to do to be successful in the coming year. Those of you that have seen our previous issues will already have some idea of the things that you can do, but sometimes actually doing it becomes a problem. Whether it’s cost, … [Read more...]
Winter is Coming
For those of you unfamiliar with Game of Thrones, allow me to give a very brief summary of the plot-line, as I feel it is startlingly similar to what's going on in the optical industry at present. Picture it: you have one extremely wealthy and powerful family (or company) that is seeking to rule everyone else. In their quest for that, any competing families are either bought … [Read more...]
Twas the Sight Before Nuance
“You really expect to get all this packed by yourself?” Martha asked, glancing briefly at the pile of presents in the hallway before looking back at the jolly old man in front of her. “Don’t worry about me, this isn’t the first time that I’ve done this, you know?” Chris smiled at her, adjusting the wire-rimmed glasses that sat upon his nose. His wife simply shook her head, “No, … [Read more...]
Give your Eye Care Practice
The Benefits of Social Media for your Eye Care Practice Technology & social media have transformed the way the eye care industry markets itself and the way practitioners are able to communicate with their patients and work colleagues alike. But, with so many available to choose from, which social media platforms are best for you? What are they good for and why should you … [Read more...]
The 12 Ways of Business
Budget-based marketing ideas for your small business Tis the season for reflection and contemplation about many things in life… which could/should also include the life of your small business. This time of year can certainly be challenging for a number of reasons, as it pertains to sales and growth. The majority of shoppers are in other retail and merchant outlets searching … [Read more...]
Social Networking or Social ‘Not-working’?
Make a few simple adjustments so that you can spread some holiday cheer this year! One of the major themes of this time of year is ‘spreading cheer’ which, in my opinion, is much more difficult today than it was years ago. Technology has made many of us, strangely, both more social and antisocial at the same time. It’s much easier to sit and chat online and text than it is to … [Read more...]
See the Truth with Polarized Lenses
I’ve heard that, often times, people assume that winter isn’t a “good time” to sell sunwear. I can only assume that these people have never experienced what winter is like, as I find myself using sunwear more and more in the winter months than I do in summer. While summer is, of course, the ‘traditional’ sunwear season, it doesn’t mean that it’s the only place that you’re going … [Read more...]
Rescue Mission – opt Services
So you’ve seen all of the stuff we’ve been talking about in this issue, as well as some of our previous issues of OPT Magazine. After (hopefully) reading all of the things we’ve talked about, like logo redesign, branding, and all that other good stuff, the question in your mind is, hopefully, “Now what?” − Giving you all of these great ideas and suggestions, but not having a … [Read more...]
Practical Social Media
Why Do I Need Social Media? There are two big mistakes medical practices make in regards to social media. The first one is that they believe they are not a ‘business’ and therefore do not need one. Or, they realize they are a business, but flat out just don’t believe they need one. It’s one in the same, really, but don’t be mistaken: practices are business, and you do need … [Read more...]
It’s A Wonderful Lab
Why Would You Ever Want To Run an Optical Lab? The words bounced around in his brain. “Nobody makes money in a lab,” he could still hear what they had told him years ago. They might not have been wrong. George sat, staring down at the contract in front of him. He was tired. So tired. He’d spent so many hours behind this desk, sitting in this chair - checking work, filling out … [Read more...]