Do you have an optical nightmare? Gordon strode through the front door just before noon. The first thing that he noticed was the unmistakable odor of tuna. This was not the welcome scent of a freshly seared sesame-crusted tuna steak. Of course it wasn’t. Rather, the stench that was currently assailing his nostrils was more of the canned variety. Perhaps even the canned … [Read more...]
AUTOMEYES optical solutions
So, online sales are the ‘big bad’ that everyone seems to be talking about. Regardless of whether you think it’s good, bad, or you don’t care about it at all, it’s definitely one of those things that’s only going to get more and more popular. That means you’re probably only ever going to see more and more people talking about it, or even asking you to help them order their … [Read more...]
Surviving the Opti-Pocalypse
War. War Never Changes. Seemingly stuck in an unending battle. People that were once friends have changed sides, and are now working for the ‘other side’. Brother against brother, with the larger side having an inescapable grasp around the throat of the opposition. You’re the opposition, by the way. At least, we hope you are. With all of the mergers going on, there’s a … [Read more...]
Winter is Coming
For those of you unfamiliar with Game of Thrones, allow me to give a very brief summary of the plot-line, as I feel it is startlingly similar to what's going on in the optical industry at present. Picture it: you have one extremely wealthy and powerful family (or company) that is seeking to rule everyone else. In their quest for that, any competing families are either bought … [Read more...]
Wild Wild OPT
The parts your business needs to look good. It’s amazing the time, money, and effort that some people will put into a costume. I’m not talking about the “I went to the store and bought this costume”. Oh no. I’m talking about the “I spent 40 hours just doing the filigree work on this necklace” type of costume. Most people, upon hearing the kind of effort people will put into … [Read more...]
The Big Color Theory
The Physics of Color. Did you ever have a patient, customer, friend or other, say something to the effect of “that doesn’t look like it did on my computer” or “this doesn’t look like it did in the catalog” when they buy something from online or get it home? How about when you print family pics that were taken with a smart phone or digital camera? What about when you went to … [Read more...]
Just what I needed… another magazine
Yes, that’s right, it’s another optical magazine with a three-letter title. I’m sure you’ve been waiting for another one to come out, so here we are. When looking at all of the magazines currently available, none of them really fit what I wanted to see, so I went ahead and decided to do it myself. Thus, we have opt magazine. That’s ‘opt’, not oh-pee-tee. As in, “The … [Read more...]
Embracing Excellence is Not Enough!
Engage With Patients Inside Your Practice and Beyond Embracing excellence and making patients happy is one thing. Converting your patients into raving fans and constant followers who will promote YOU at every opportunity is quite another. True fans require a feeling of connection that you can grow inside your practice and beyond. Imagine that your business has reached a … [Read more...]