Does your Customer Service establish a good relationship? In its simplest form, Customer Relations is about gaining and retaining customers. But let's be honest, the last thing we really want is SIMPLE. This is especially true when we are talking about a partner lab, frame company, or vision service provider. As an Eye Care Professional, I have a daily working relationship … [Read more...]
Frame Teleportation
Help your business live long and prosper Moving something instantly from point A to point B is really, really useful. Now, imagine if we could do that with frames. We can’t - sorry if I got your hopes up - but if we could, it would be pretty cool. We can, however, do the next best thing - send a digital copy of the frame around. That makes it possible to make the whole process … [Read more...]
MIB – Macrochosm In Business
Small Lab It’s in the small towns that you can really get that feel of what it means to be America. Not “American”, but the feel of the country itself. Each little town is decidedly unique, but they all have these tiny little threads of commonality that run through them. It ties everything together, and gives it form across the great expanse that is the country. When … [Read more...]
It’s Just Too BIG!
Does size really matter? So, imagine you have someone perusing your sunwear frames and they seem to have found something that they like. One of the higher end, larger, high wrap frames. They’re pretty popular now, so it’s no surprise that they’ve picked it. You make your way over to see if you can help them with anything, and hopefully to close the sale. That’s when you get a … [Read more...]
What is OPT?
The Philosophy of OPT I’ve contemplated what the point of OPT Magazine is more than once. It’s struck me that this is mostly a magazine about nothing, but I don’t know that we have enough Seinfeld for that to be completely true. Many of the things that we discuss are topics that can range from “that’s common sense” to “what the hell did I just read?”, and not … [Read more...]
AUTOMEYES optical solutions
So, online sales are the ‘big bad’ that everyone seems to be talking about. Regardless of whether you think it’s good, bad, or you don’t care about it at all, it’s definitely one of those things that’s only going to get more and more popular. That means you’re probably only ever going to see more and more people talking about it, or even asking you to help them order their … [Read more...]
Human Interaction
Technology is everywhere, and you aren’t going to be able to just ignore it. As you see it starting to impact your business, you take steps to account for it. Ideally, of course, you can see it coming and take the steps before your business is impacted, but that’s often like saying that if you had known what the lottery numbers were going to be beforehand that you’d have chosen … [Read more...]
Lens Designs
How Do You Find The One? When we, as eyecare professionals, want to fight the big machine, we first need to understand the world that we’re in. We aren’t in a world of level playing fields, where everything is just ‘perfect’ and fair. No. We’re in the harsh world where reality is what is created by everyone following the mold of Big Optical, and everyone falling into place … [Read more...]
One Site To Rule Them All
Let's take a look at why Responsive Web Design (RWD) is such a critical feature and necessity for mobile friendliness and successfully reaching your audience in today’s technologically driven world. Plus, the millennials kinda forced the issue… What Is RWD? RWD or Responsive Web Design is a website that is designed with responsiveness in mind, it is a website that … [Read more...]
FEA Industries – A True Independent
In general, labs can be strange. Traditionally, they’re sort of like supermarkets. They stock the shelves with brand name products, and you can go in and pick what you want. If you start asking for a recommendation, however, can you really know there’s no ‘influence’ behind their suggestion? The real question is - how independent is an independent? I mean, if you go into a … [Read more...]