At FEA, we are focused on providing the best combination of value, performance, service, and technology to our customers. We aren’t concerned with jacking up our prices so you can pay more for a brand name. We want to be able to offer the best vision for your patient, while making sure you can run your business cost-effectively. Eagle™ progressive lenses give you an option … [Read more...]
Cyber Security and Recent Incidents
Many optometrists and optometry students have reported receiving Chase Bank Amazon credit cards in the mail, even though they never applied for new credit cards from the bank or from Amazon. Many of these same people have received credit alerts on their accounts when they were contacted by credit reference agencies to alert them that there had been a failed attempt to open up … [Read more...]
Case Study of a Facebook Ad
Facebook can be difficult to navigate when initially creating a company “page”. With over 1 billion Facebook users worldwide, finding followers interested in your business should be easy, right? Wrong. While you can easily request for your friends to follow your page, it is much more difficult to find new, eager patients willing to follow your business. The question … [Read more...]
Are Your Sales Frozen?
Sometimes your world changes. Things happen that you don’t account for. Whether it’s a change in the business landscape, or your parents dying horrifically in an ill-fated sea voyage - things can go from ‘ok’ to ‘oh no’ quickly. Being able to adapt to new situations is necessary in both business and everyday life. As many have no doubt seen, the eyewear industry has changed … [Read more...]
A Hand-off is not just a Hand-off but a Transfer of Care
After many fumbled hand-offs between my optometrist and I, we decided to analyze how we perform our hand-offs and what it means to the patient. After much review, we found that a hand-off is not simply pawning the patient off from optometrist to optical (or check out), but a chance to transfer the care and expertise. We found that patients don’t want to have a first-class … [Read more...]
A Few Thoughts on Seeking Advice
Forward - Sometimes when we need help, we turn to those around us, even if they aren’t any more qualified than us to answer a question. These people may be colleagues, ‘consultants’ with no real qualifications to consult, or whoever will listen. One wonders, are these help-seekers creating more problems for themselves when they do this? Or should they simply go find a … [Read more...]
The Haunted Practice
How the Internet Brought Down a Private ECP An optometrist’s office sits empty in the Midwest despite the early afternoon hour. If one listens closely voices can be heard whispering though no one has entered. A stack of brochures scatters along the counter as if a breeze had passed through, though there are no open windows or doors. What was once a thriving business has … [Read more...]
Wild Wild OPT
The parts your business needs to look good. It’s amazing the time, money, and effort that some people will put into a costume. I’m not talking about the “I went to the store and bought this costume”. Oh no. I’m talking about the “I spent 40 hours just doing the filigree work on this necklace” type of costume. Most people, upon hearing the kind of effort people will put into … [Read more...]
Are They Feeling Under-Depreciated?
So, I’m sure you know that piece of equipment you have in the shop that you just can’t wait to upgrade. Don’t get me wrong - it’s done well so far, but at a point, that 20-some-year-old piece of equipment just don’t cut it any more. Whether it’s an edger that’s on it’s last legs, or an exam chair with a few pieces of duct tape on it, there’s usually something that could use a … [Read more...]
Leisure Land
A roadmap of ideas to help you navigate the slower season As summer has set for another year and autumn has taken hold, there is certainly a lot ‘in the air’ these days. The weather is a bit cooler and crisp with the days getting shorter. Pumpkins are appearing on porches and in lattes. Leaves are beginning their final journey; ready to burst into spectacular colors and then … [Read more...]