What is it? The optical business is filled with technical terms that we hear all the time. We read articles, sit in education classes, listen to sales representatives, and talk with colleagues seeing, hearing and talking about these terms. How many of us really know what these terms are? Where did they come from? Do they even matter? I am going to tell you the tale of one of … [Read more...]
Focus on Maintenance:
One Hour of Maintenance will Save Eight Hours of Down Time When it comes to equipment, it is very important to keep a solid maintenance program. Well cared for and maintained equipment will give you worry free use for many years. It will also generate revenue for your business and hold its trade-in value when you wish to upgrade your equipment in the future. Many years ago I … [Read more...]
Going Paperless
More Than Just Saving Paper Going paperless has been fairly commonplace for a while now. There's been a big push to put everything online, from bills to statements to invoices. In the optical industry, however, we sometimes lag behind the times. Many labs don’t have the ability to offer everything online, so there’s no real option but to continue with paper. Some labs, … [Read more...]
Broomall Eyecare: On A Mission
One of the traditional ways of giving back in this industry is through offering free or discounted eyewear. I have frequently spoken with eyecare practices that want to offer a program similar to this, but they often have difficulty structuring it so that their business doesn’t suffer. To try and avoid potential business conflicts, it can be a good idea to focus on directing … [Read more...]
Building and Maintaining a Better Website
You don’t have to be a computer geek to do it! If you don’t have a business website, there has never been a better time to start. People are connected increasingly to the Internet, so if you are waiting to get a website, you risk the chance of losing a potential patient. If you do have a website, the tips below will help keep your site fresh and inviting. Here are four tips to … [Read more...]
Words you probably don’t want to hear!
“You are so lucky to have wet macula degeneration” One of my oldest friends came back from an appointment at a world-renowned Boston eye clinic, and with a history of vision loss in his family, these were not unexpected words but ones he clearly did not wish to hear. The good news is that the doc gave him an injection (Lucentis I think) and eventually arrested the disease and … [Read more...]
Aspheric Lenses:
A Design, Not a Material What is an aspheric lens and why would you want to recommend one? Isn't polycarbonate good enough? Or high index? Or Trivex? Many opticians ask these questions because they are confused about what an aspheric lens is and how it benefits patients. Polycarbonate, high index and Trivex are wonderful materials for ophthalmic lenses. The confusing part is … [Read more...]