So after going through an exam and spending the past twenty minutes hearing the customer's life story, it’s come time to take them out to see what eyewear they want to pick out. Then come the words you really don’t want to hear: “I don’t need glasses. Can I just have my prescription?” You’ve gotten this a lot recently. People just want the prescription - when you KNOW they … [Read more...]
Your Insurance Has Been Terminated
“I love dealing with vision insurances. They’ve helped me make more money, and make my business run more smoothly”- said no optical professional ever. If anything in the optical world is most aptly compared to Skynet, it would be vision insurance plans. They started off as a great idea to try and help people get eyecare. Over time, however, they seem to have morphed into … [Read more...]
Letter from the Editor – Spring 2017 Issue
If you've followed us up to this point, then you've probably noticed a distinct lack of frames in this magazine. I think that served a purpose once, but now it's time for a change. No, we aren't merging with anyone. There’s not going to be an OPTluxilor. We do, however, want to stop discriminating against frame companies, and instead support all of the independents in this … [Read more...]
Dilation Man
John opened his eyes. The world slowly brightened, but remained blurry. He was very groggy and hazy, and couldn’t really remember what he had been doing or where he was. He tried to reach over to his nightstand to grab his glasses, but instead his hand slapped against something cold and metallic. “What the…” he began to say, but was interrupted with a loud hiss of air escaping … [Read more...]
Patient Loyalty
As I’ve mentioned before, my daughter has recently joined the ‘glasses club’, as she calls it. As we’re out and about, this can sometimes start conversations with other people. Usually, they’ll say that she looks cute in her glasses, and the conversation about eyewear moves on from there. As a side note - people never tell me that I look cute in my glasses - what’s with that? … [Read more...]
Happily Ever After?
Building a lasting relationship with your lab. Everything you wanted to know about your lab, but were afraid to ask. As optical professionals, its critical to have a great relationship with our patients. A relationship based on understanding and caring. Inter-office relationships are also crucial in providing the best possible care through cooperation and unity. But let’s … [Read more...]
You Can Make It
With all of the uncertainty that we have going forward in this industry, your best hope for survival is really down to one person - you. I’m sure you knew that lesson was coming. When it comes down to it, these are business decisions that you need to make, and you need to make sure that you’re well-informed about the way things are, and where they could go. To … [Read more...]
Survival Guide: Frames
If you’re currently in a situation where you carry a large number of big-brand frames, what can you do to get yourself out of there? Obviously, you don’t want to just swap to any frame line - you need to research what your options are. When doing that research, however, what kind of things do you need to be concerned about? You want to make sure you’ve asked the right questions … [Read more...]
Letter from the Editor – Winter 2016 Issue
WINTER. The month of silent reflection. We have more time to spend sitting indoors contemplating our existence. And more time to think about what you are going to do to be successful in the coming year. Those of you that have seen our previous issues will already have some idea of the things that you can do, but sometimes actually doing it becomes a problem. Whether it’s cost, … [Read more...]
Winter is Coming
For those of you unfamiliar with Game of Thrones, allow me to give a very brief summary of the plot-line, as I feel it is startlingly similar to what's going on in the optical industry at present. Picture it: you have one extremely wealthy and powerful family (or company) that is seeking to rule everyone else. In their quest for that, any competing families are either bought … [Read more...]