The parts your business needs to look good. It’s amazing the time, money, and effort that some people will put into a costume. I’m not talking about the “I went to the store and bought this costume”. Oh no. I’m talking about the “I spent 40 hours just doing the filigree work on this necklace” type of costume. Most people, upon hearing the kind of effort people will put into … [Read more...]
Are They Feeling Under-Depreciated?
So, I’m sure you know that piece of equipment you have in the shop that you just can’t wait to upgrade. Don’t get me wrong - it’s done well so far, but at a point, that 20-some-year-old piece of equipment just don’t cut it any more. Whether it’s an edger that’s on it’s last legs, or an exam chair with a few pieces of duct tape on it, there’s usually something that could use a … [Read more...]
Leisure Land
A roadmap of ideas to help you navigate the slower season As summer has set for another year and autumn has taken hold, there is certainly a lot ‘in the air’ these days. The weather is a bit cooler and crisp with the days getting shorter. Pumpkins are appearing on porches and in lattes. Leaves are beginning their final journey; ready to burst into spectacular colors and then … [Read more...]
Don’t Lose Your Head: How to respond to a negative facebook review
Facebook can be an eerie place. Like ghosts hiding in the night waiting for a good scare, social media sites can be filled with late night lurkers and hundreds of trolls. You hope to never awaken them... but all it takes is one bad day and BOO! You get a negative Facebook review. Here is an optometrist’s guide to properly handling a negative review. Take a deep breath A … [Read more...]
Growing Your practice With Social Media
Picture your practice thriving. You feel powerful, valuable and fulfilled in your community. Your team is energised. Your patients delighted. This is why you went into optometry. If you’re not there already, how do you make it happen… how can you make your practice grow and thrive? Social media is one way to help you get there. Patients have more choices than ever before … [Read more...]
HEAD to HEAD: Small Town vs Big Box
If football-themed movies have taught me anything, it’s that underdogs can come out on top most of the time. It doesn’t matter if it’s just a bunch of rag-tag kids going up against a group of hardened veterans - a lot of the time the little guy comes out on top. Being from Philadelphia, however, means that I am certainly grounded in the fact that, while things may work out … [Read more...]
Modern Logo
How modern is your logo? If there is one thing that symbolizes and represents something for your business and your brand identity for that business, it is your logo. Simply put, it is the one thing that can speak volumes (good and bad) without saying a single word. It works 24/7 as a silent salesperson. It never sleeps. It never rests. It is there for you and your customers … [Read more...]
New Eyes: Glasses for those in need
“The more we do, the more we can do”, said by English writer and philosopher Will Hazlitt, exemplifies the spirit of New Eyes for the Needy. Since its conception the organization has gone above and beyond to “do more” not only in its community but globally. While working as a volunteer for a Red Cross food depot during the Great Depression, Julia Lawrence Terry recognized … [Read more...]
The Curse of Oleophobia
The still of the early evening was the first thing that the traveling optician noticed. Surely, it wasn’t that late. The town should still be busy, even one as remote as this. Something strange must be going on. He found his way to what seemed to be the local inn, as there were no other obvious places open that afforded him other options. As he entered the establishment, he … [Read more...]
Brand Identity
What's in your brand? An overview for considering a brand identity for your business What this is: This article is more about beginning a conversation about evaluating your brand and whether you need to think about and consider a brand identity. My goal with this article is simply to define what a brand identity is, what the core components are, and perhaps hit a few … [Read more...]