of the things that it's easy to lose sight of in today's industry is what ‘quality’ actually means. And when I say that, I'm referring to it from a few different angles. It's difficult enough for people that are actually in the industry to know what is “good quality” and what is “bad quality”. Whether it's a frame, a lens material, a free-form design, or whatever else, … [Read more...]
Hell’s Optical
Do you have an optical nightmare? Gordon strode through the front door just before noon. The first thing that he noticed was the unmistakable odor of tuna. This was not the welcome scent of a freshly seared sesame-crusted tuna steak. Of course it wasn’t. Rather, the stench that was currently assailing his nostrils was more of the canned variety. Perhaps even the canned … [Read more...]
Letter from the Editor – Spring 2017 Issue
If you've followed us up to this point, then you've probably noticed a distinct lack of frames in this magazine. I think that served a purpose once, but now it's time for a change. No, we aren't merging with anyone. There’s not going to be an OPTluxilor. We do, however, want to stop discriminating against frame companies, and instead support all of the independents in this … [Read more...]
Letter from the Editor – Winter 2016 Issue
WINTER. The month of silent reflection. We have more time to spend sitting indoors contemplating our existence. And more time to think about what you are going to do to be successful in the coming year. Those of you that have seen our previous issues will already have some idea of the things that you can do, but sometimes actually doing it becomes a problem. Whether it’s cost, … [Read more...]
ADAPT HCR – One size for all
New ADAPT-HCR One Size For All Morton, PA: According to the 2015 National Health Interview Survey conducted by the CDC (Centers for Disease Control), approximately 30.4% of American adults aged 20 and older are obese. This data marks the continuation of an ongoing trend and confirms that more than 97 million adult Americans are grossly overweight.This statistic … [Read more...]
New Eyes: Glasses for those in need
“The more we do, the more we can do”, said by English writer and philosopher Will Hazlitt, exemplifies the spirit of New Eyes for the Needy. Since its conception the organization has gone above and beyond to “do more” not only in its community but globally. While working as a volunteer for a Red Cross food depot during the Great Depression, Julia Lawrence Terry recognized … [Read more...]
Letter from the Editor – Autumn 2016 Issue
How you look can be really, really important. Not just you as a person, but as a business as well. As you’ve (hopefully) noticed, here at OPT we tend to make sure the magazine looks as good as it can. We do that because we want you to actually, you know, read it. We don’t want it to get thrown away immediately, which is exactly what would happen if we filled this issue up with … [Read more...]
Letter from the Editor – Summer 2016 Issue
Hello, and thanks for tuning in. As we move on to our second issue of the magazine, we've been impressed by the amount of positive feedback that we've gotten so far. We also, thankfully, got some slightly less-than-positive feedback. I say thankfully because it's always good to know what we can do better. Continuous improvement is what we're striving for, and we've made some … [Read more...]
Just what I needed… another magazine
Yes, that’s right, it’s another optical magazine with a three-letter title. I’m sure you’ve been waiting for another one to come out, so here we are. When looking at all of the magazines currently available, none of them really fit what I wanted to see, so I went ahead and decided to do it myself. Thus, we have opt magazine. That’s ‘opt’, not oh-pee-tee. As in, “The … [Read more...]