As many of you have seen, online sales are becoming more and more popular. I don’t need to tell you that. However, some of the online retailers are also doing a little bit more in terms of ‘direction competition’ against smaller, local optical shops. One such case happened in Philadelphia with Philly EyeWorks and Warby Parker (WP). You may have read about this, as it was in … [Read more...]
Survival Guide: Coatings
Lens coatings have become as much of a concern as the lenses themselves, these days. There’s plenty of choices when it comes down to it, and you really want to know what it is that you’re buying, and what kind of performance you can expect from it. This is where it does make sense that the ‘brand name’ coatings are popular. They give you a better idea of what you’re going to be … [Read more...]
The E Files
“Backorder? What do you mean, ‘backorder’?”, Molder shouted into the phone, somewhat exasperated, “Fine, just switch it to that. I need this in my hands tomorrow.” He hung up the phone, missing the days when he could at least get the satisfaction of slamming down the receiver. “Problem?” Skulli asked, as she finished piling up job trays.“ “That was our lab. They said that … [Read more...]
Un-BEAR-able Doctors
I recently found out that my daughter (who was six at the time) needed glasses. While there’s nothing wrong with that, in and of itself, the way that it came about was certainly odd, to say the least. I want to go through what happened, and see if you can spot where things could have gone better. It certainly seemed like some education from a local optometrist would have gone a … [Read more...]
War of the Words
What makes you use a product? Is it because you woke up one morning, and decided that “You know what, I’m going to go find a lens I’ve never heard of, and just start using it”. Well, no, that’s not how we work. We like being made to feel comfortable. To feel safe with a product. We want it to be familiar. That makes it easier for us to use their products. That’s why you’ll see … [Read more...]
Where’s My Support?
So after going through an exam and spending the past twenty minutes hearing the customer's life story, it’s come time to take them out to see what eyewear they want to pick out. Then come the words you really don’t want to hear: “I don’t need glasses. Can I just have my prescription?” You’ve gotten this a lot recently. People just want the prescription - when you KNOW they … [Read more...]
Your Insurance Has Been Terminated
“I love dealing with vision insurances. They’ve helped me make more money, and make my business run more smoothly”- said no optical professional ever. If anything in the optical world is most aptly compared to Skynet, it would be vision insurance plans. They started off as a great idea to try and help people get eyecare. Over time, however, they seem to have morphed into … [Read more...]
Dilation Man
John opened his eyes. The world slowly brightened, but remained blurry. He was very groggy and hazy, and couldn’t really remember what he had been doing or where he was. He tried to reach over to his nightstand to grab his glasses, but instead his hand slapped against something cold and metallic. “What the…” he began to say, but was interrupted with a loud hiss of air escaping … [Read more...]
Patient Loyalty
As I’ve mentioned before, my daughter has recently joined the ‘glasses club’, as she calls it. As we’re out and about, this can sometimes start conversations with other people. Usually, they’ll say that she looks cute in her glasses, and the conversation about eyewear moves on from there. As a side note - people never tell me that I look cute in my glasses - what’s with that? … [Read more...]
Happily Ever After?
Building a lasting relationship with your lab. Everything you wanted to know about your lab, but were afraid to ask. As optical professionals, its critical to have a great relationship with our patients. A relationship based on understanding and caring. Inter-office relationships are also crucial in providing the best possible care through cooperation and unity. But let’s … [Read more...]