A roadmap of ideas to help you navigate the slower season As summer has set for another year and autumn has taken hold, there is certainly a lot ‘in the air’ these days. The weather is a bit cooler and crisp with the days getting shorter. Pumpkins are appearing on porches and in lattes. Leaves are beginning their final journey; ready to burst into spectacular colors and then … [Read more...]
Growing Your practice With Social Media
Picture your practice thriving. You feel powerful, valuable and fulfilled in your community. Your team is energised. Your patients delighted. This is why you went into optometry. If you’re not there already, how do you make it happen… how can you make your practice grow and thrive? Social media is one way to help you get there. Patients have more choices than ever before … [Read more...]
HEAD to HEAD: Small Town vs Big Box
If football-themed movies have taught me anything, it’s that underdogs can come out on top most of the time. It doesn’t matter if it’s just a bunch of rag-tag kids going up against a group of hardened veterans - a lot of the time the little guy comes out on top. Being from Philadelphia, however, means that I am certainly grounded in the fact that, while things may work out … [Read more...]
The Curse of Oleophobia
The still of the early evening was the first thing that the traveling optician noticed. Surely, it wasn’t that late. The town should still be busy, even one as remote as this. Something strange must be going on. He found his way to what seemed to be the local inn, as there were no other obvious places open that afforded him other options. As he entered the establishment, he … [Read more...]
The Call of Transthulu
It was a curious thing, this old journal that I now held in front of me. It came to my by way of the passing of my great uncle, George Angle, a researcher in optical technologies at a small university just south of Boston. Now, Professor Angle was a widely-known authority on photochromic lens technology, and his sudden demise had caused quite a stir in the community. Even … [Read more...]
Paws “N” Claws Eyewear is Something to Bark About… and/or purr.
We are big animal lovers here at opt magazine so we couldn’t help but highlight the fantastic work of Paws “n” Claws Eyewear. The brand produces unique eyewear exclusively designed to raise awareness and funds for animal charities across the nation. Eye Deals Eyewear President, Samual Shapiro, founded Paws “N” Claws Eyewear in 2011 to honor he and his wife’s love for … [Read more...]
Endless Night: The Trouble with ‘Big T’
IT was a warm and sunny afternoon. I sat behind my desk, taking a long draw on a freshly-filled electronic cigarette. There wasn't much going on today – hardly a customer all week, come to think of it. I was a loner, an independent. I played by my own rules, and sometimes that kept clients away. I looked up as the door chime jingled – and there she was... Out of all the … [Read more...]
What Causes Color Blindness?
Did you know that color blindness is pretty common? While it affects only a small percentage of women, it affects about one in twelve men. A genetic mutation causes most cases of color blindness. Acquired color vision loss can be caused by eye diseases like macular degeneration, cataracts, glaucoma, and diseases that affect the optic nerve. Genetic color blindness can’t be … [Read more...]
Birefringence: Rainbow Rising
In the heat and the rain – that's where you typically expect to see rainbows. A nice spring day, a light shower, and a pot of gold hidden off in the distance. Not so much when it comes to your lenses. Anyone that's dealt with lenses long enough has experienced this before – an oil-slick like effect, or rainbow, in the lenses. As this is one of the few places in life where you … [Read more...]
Managing Success in a Practice Management World
Much has changed in the last few years in how a practice operates. Gone are the days of patients simply paying for services rendered and products purchased. Now the modern ECP must navigate a complex system of charts, categories, costs, rules, and limitations on services based on whatever provider a patient may have. For sure, the good ol’ days are gone. Or are they? … [Read more...]