Do you have an optical nightmare? Gordon strode through the front door just before noon. The first thing that he noticed was the unmistakable odor of tuna. This was not the welcome scent of a freshly seared sesame-crusted tuna steak. Of course it wasn’t. Rather, the stench that was currently assailing his nostrils was more of the canned variety. Perhaps even the canned … [Read more...]
Birefringence: Rainbow Rising
In the heat and the rain – that's where you typically expect to see rainbows. A nice spring day, a light shower, and a pot of gold hidden off in the distance. Not so much when it comes to your lenses. Anyone that's dealt with lenses long enough has experienced this before – an oil-slick like effect, or rainbow, in the lenses. As this is one of the few places in life where you … [Read more...]
Affordable Eyewear
Frame and Lens Packages With insurance today, your patients’ choices in eyeglass frames and lens treatments are often restricted for the first pair. Offering affordable second and third pairs of glasses has become a challenge due to price. Many patients have varied life styles that the first pair does not always satisfy. Being able to offer sunwear or special application … [Read more...]
Contact Lens Do’s and Don’ts
Contact Lenses... Opticians are generally professionally diligent when it comes to instructing patients on the proper cleaning and wearing schedule of contact lenses. Unfortunately, I believe much more of the information that patients need to safely and effectively wear contact lenses is withheld by opticians, who for whatever reason, assume the information is known or … [Read more...]
Going Paperless
More Than Just Saving Paper Going paperless has been fairly commonplace for a while now. There's been a big push to put everything online, from bills to statements to invoices. In the optical industry, however, we sometimes lag behind the times. Many labs don’t have the ability to offer everything online, so there’s no real option but to continue with paper. Some labs, … [Read more...]
Building and Maintaining a Better Website
You don’t have to be a computer geek to do it! If you don’t have a business website, there has never been a better time to start. People are connected increasingly to the Internet, so if you are waiting to get a website, you risk the chance of losing a potential patient. If you do have a website, the tips below will help keep your site fresh and inviting. Here are four tips to … [Read more...]