Current Issue
Winter 2018
Features inside this issue:
- Hell’s Optical: Do You Have an Optical Nightmare?
- Luxury Lenses and Labs
- Coating Boss
- Quality Photochromics
- Quality Lens Designs
- Quality vs Price: Are You Really Getting What You Paid For?
- Quality of Care
- The E Series ESSIL-AIDE
- Omakase and much more…
Click the cover or here to download the PDF 
Past Issue
Autumn 2017
Features inside this issue:
- FEA – A Look at an Independent Lab
- Automeyes – Online PD and SEG Height Measurements
- Human Interaction
- Frame Teleportation
- Lens Designs
- Lasers
- Responsive Web Design
- Lens Thickness
- The Philosophy of OPT and much more…
Click the cover or here to download the PDF
Past Issue
Spring 2017
Features inside this issue:
- Surviving the Opti-pocalypse
- Survival Guide: Frames
- Survival Guide: Coatings
- Survival Guide: Lenses
- FEA Industries: A True Independent
- Your Insurance Has Been Terminated
- War of the Words
- Dilation Man
- Un-Bear-Able Doctors and much more…
Click the cover or here to download the PDF
Past Issue
WINTER 2016
Features inside this issue:
- Winter is Coming
- How the Grinch Stole Who-tometry
- Case Study of a Facebook Ad
- Twas the Sight Before Nuance
- Are Your Sales Frozen?
- The 12 Ways of Business
- Practical Social Media
- Cyber Security
- The Gift of Social Media and much more…
Click the cover or here to download the PDF
Past Issue
AUTUMN 2016
Features inside this issue:
- WILD WILD OPT
- Leisure Land
- Modern Logo
- Brand Identity
- The Curse of Oleophobia
- The Call of Transthulhu
- The Haunted Practice
- Are They Feeling Under-Depreciated
- Growing Your Practice with Social Media and much more…
Click the cover or here to download the PDF
Past Issue
SUMMER 2016
Features inside this issue:
- The Big Color Theory
- The Feeling of Color
- The TAO of Color
- Endless Nights: The Trouble with Big T
- Birefringence: Rainbow Rising
- What Causes Color Blindness
- Managing Success: Practice Management
- Daily Soft Contact Lenses 2016
- Hashtag This: Instagram and Eyecare and much more…
Click the cover or here to download the PDF
Past Issue
SPRING 2016
Features inside this issue:
- Eagle™ Lenses
- Independence® Coatings
- 3 Steps to Effective Seasonal Marketing
- Salus University
- Chemistrie™ Magnetic Lenses
- Why Patients Purchase Ugly Frames
- Lens Wars
- Visual Improvement
- Increase Revenue with Patient Add-Ons and much more…
Click the cover or here to download the PDF