The Philosophy of OPT I’ve contemplated what the point of OPT Magazine is more than once. It’s struck me that this is mostly a magazine about nothing, but I don’t know that we have enough Seinfeld for that to be completely true. Many of the things that we discuss are topics that can range from “that’s common sense” to “what the hell did I just read?”, and not … [Read more...]
Survival Guide: Lenses
Let’s assume that you agree that you want to ditch the “Big Optical” lens brands and give something else a try. There’s a lot of things to consider since, at the end of the day, you don’t want to cause yourself more headaches than you solve. Your primary goal is to keep your business running smoothly, which means you need to be careful when it comes to switching … [Read more...]
Modern Logo
How modern is your logo? If there is one thing that symbolizes and represents something for your business and your brand identity for that business, it is your logo. Simply put, it is the one thing that can speak volumes (good and bad) without saying a single word. It works 24/7 as a silent salesperson. It never sleeps. It never rests. It is there for you and your customers … [Read more...]
Brand Identity
What's in your brand? An overview for considering a brand identity for your business What this is: This article is more about beginning a conversation about evaluating your brand and whether you need to think about and consider a brand identity. My goal with this article is simply to define what a brand identity is, what the core components are, and perhaps hit a few … [Read more...]