Does your Customer Service establish a good relationship? In its simplest form, Customer Relations is about gaining and retaining customers. But let's be honest, the last thing we really want is SIMPLE. This is especially true when we are talking about a partner lab, frame company, or vision service provider. As an Eye Care Professional, I have a daily working relationship … [Read more...]
Lens Designs
How Do You Find The One? When we, as eyecare professionals, want to fight the big machine, we first need to understand the world that we’re in. We aren’t in a world of level playing fields, where everything is just ‘perfect’ and fair. No. We’re in the harsh world where reality is what is created by everyone following the mold of Big Optical, and everyone falling into place … [Read more...]
Give your Eye Care Practice
The Benefits of Social Media for your Eye Care Practice Technology & social media have transformed the way the eye care industry markets itself and the way practitioners are able to communicate with their patients and work colleagues alike. But, with so many available to choose from, which social media platforms are best for you? What are they good for and why should you … [Read more...]
The Haunted Practice
How the Internet Brought Down a Private ECP An optometrist’s office sits empty in the Midwest despite the early afternoon hour. If one listens closely voices can be heard whispering though no one has entered. A stack of brochures scatters along the counter as if a breeze had passed through, though there are no open windows or doors. What was once a thriving business has … [Read more...]
Wild Wild OPT
The parts your business needs to look good. It’s amazing the time, money, and effort that some people will put into a costume. I’m not talking about the “I went to the store and bought this costume”. Oh no. I’m talking about the “I spent 40 hours just doing the filigree work on this necklace” type of costume. Most people, upon hearing the kind of effort people will put into … [Read more...]
HEAD to HEAD: Small Town vs Big Box
If football-themed movies have taught me anything, it’s that underdogs can come out on top most of the time. It doesn’t matter if it’s just a bunch of rag-tag kids going up against a group of hardened veterans - a lot of the time the little guy comes out on top. Being from Philadelphia, however, means that I am certainly grounded in the fact that, while things may work out … [Read more...]
It’s Time to See Your Dentist
For most all practice owners, the largest challenge is getting consumers in your door or, as many refer to it, as 'getting butts in the chair'. The process for this challenge is creating and following an articulate marketing calendar of events. However, rarely is there a plan laid out to create patient loyalty in order for them to return to your practice. I worked for … [Read more...]