Does your Customer Service establish a good relationship? In its simplest form, Customer Relations is about gaining and retaining customers. But let's be honest, the last thing we really want is SIMPLE. This is especially true when we are talking about a partner lab, frame company, or vision service provider. As an Eye Care Professional, I have a daily working relationship … [Read more...]
MIB – Macrochosm In Business
Small Lab It’s in the small towns that you can really get that feel of what it means to be America. Not “American”, but the feel of the country itself. Each little town is decidedly unique, but they all have these tiny little threads of commonality that run through them. It ties everything together, and gives it form across the great expanse that is the country. When … [Read more...]
It’s Just Too BIG!
Does size really matter? So, imagine you have someone perusing your sunwear frames and they seem to have found something that they like. One of the higher end, larger, high wrap frames. They’re pretty popular now, so it’s no surprise that they’ve picked it. You make your way over to see if you can help them with anything, and hopefully to close the sale. That’s when you get a … [Read more...]
Human Interaction
Technology is everywhere, and you aren’t going to be able to just ignore it. As you see it starting to impact your business, you take steps to account for it. Ideally, of course, you can see it coming and take the steps before your business is impacted, but that’s often like saying that if you had known what the lottery numbers were going to be beforehand that you’d have chosen … [Read more...]
Papers, Please
I saw one thing pop up in a discussion a little while ago regarding ‘certificates of authenticity’ for various optical products. Some could be for frames, lenses, coatings, photochromics, or whatever else. These things seem somewhat innocuous, but have you ever stopped to think what their real purpose is? Let’s run through a hypothetical scenario, and see who these certificates … [Read more...]
Give your Eye Care Practice
The Benefits of Social Media for your Eye Care Practice Technology & social media have transformed the way the eye care industry markets itself and the way practitioners are able to communicate with their patients and work colleagues alike. But, with so many available to choose from, which social media platforms are best for you? What are they good for and why should you … [Read more...]