Many people enjoy a good steak. Generally, however, they don’t want to know the details of how it goes from cow to plate - they just want it to be the best steak they’ve ever had. How do you know if the steak is any good? Well, you have a number of criteria - taste, texture, and smell to name a few. hen it comes to a lens design, however, it becomes much more difficult … [Read more...]
Rescue Mission – opt Services
So you’ve seen all of the stuff we’ve been talking about in this issue, as well as some of our previous issues of OPT Magazine. After (hopefully) reading all of the things we’ve talked about, like logo redesign, branding, and all that other good stuff, the question in your mind is, hopefully, “Now what?” − Giving you all of these great ideas and suggestions, but not having a … [Read more...]
Modern Logo
How modern is your logo? If there is one thing that symbolizes and represents something for your business and your brand identity for that business, it is your logo. Simply put, it is the one thing that can speak volumes (good and bad) without saying a single word. It works 24/7 as a silent salesperson. It never sleeps. It never rests. It is there for you and your customers … [Read more...]
Brand Identity
What's in your brand? An overview for considering a brand identity for your business What this is: This article is more about beginning a conversation about evaluating your brand and whether you need to think about and consider a brand identity. My goal with this article is simply to define what a brand identity is, what the core components are, and perhaps hit a few … [Read more...]