I'M NOT IN THE LENS BUSINESS, I'M IN THE EMPIRE BUSINESS You’re not the only game in town. People can get what you’re selling from any one of a number of dealers. They could head over to the guy on the corner just up the street. Heck, they could just order it online - direct from Mexico, or maybe somewhere in Asia, and have it in a few days for a fraction of the price of … [Read more...]
“Will I go blind?”
Don’t Forget The Angles According to the authors of the “Atlas of Glaucoma” by Dr. Paul Henkind and Dr. Richard Starita, “the simplest definition of glaucoma is that condition of the eye where the intraocular pressure is elevated beyond the limit that will permit normal function of the optic nerve.” This definition implies the presence of an abnormal intraocular pressure, … [Read more...]
Just what I needed… another magazine
Yes, that’s right, it’s another optical magazine with a three-letter title. I’m sure you’ve been waiting for another one to come out, so here we are. When looking at all of the magazines currently available, none of them really fit what I wanted to see, so I went ahead and decided to do it myself. Thus, we have opt magazine. That’s ‘opt’, not oh-pee-tee. As in, “The … [Read more...]
So, you decided you want to be an O.D.
That’s great! As with any field, one of the things that’s always good to know is the perspective of those that have gone before you. Learning first hand what things you can do now do increase your success in the future. There’s always a gap between ‘educational setting’ and ‘real world’ demands, and finding out first hand is probably the most valuable thing you can do. To that … [Read more...]
opti-Bored?
There is an impressive number of social media outlets available today, and sometimes it can be hard to tell which one is good for what. Especially when you look at them from a professional point of view. The one thing that many of these outlets have is that they were all in some way derived from a common ancestor - the internet forum. This was one of the first popular … [Read more...]
Eagle™ Lenses
Eagle™ lenses are dedicated to giving you the best, most technologically advanced lenses available. This is why Eagle™ represents not simply ‘a lens’, but rather a whole portfolio of digital free-form lens designs. Having a good product is about giving you choice. We all know that there’s no such thing as a silver bullet when it comes to lenses. One lens isn’t going to solve … [Read more...]
Online Eye Exams. Are they a good idea?
In our new world of technological innovations, smart phones, and inter-connectedness, the latest idea in the world of eye care is an on-line eye examination. Can this work, will this be something that is widely accepted, and what are the pros and cons of such an idea? What exactly is the definition of an eye examination? ECP’s have a defined database for every patient as to … [Read more...]
Broomall Eyecare: On A Mission
One of the traditional ways of giving back in this industry is through offering free or discounted eyewear. I have frequently spoken with eyecare practices that want to offer a program similar to this, but they often have difficulty structuring it so that their business doesn’t suffer. To try and avoid potential business conflicts, it can be a good idea to focus on directing … [Read more...]