“I love dealing with vision insurances. They’ve helped me make more money, and make my business run more smoothly”- said no optical professional ever. If anything in the optical world is most aptly compared to Skynet, it would be vision insurance plans. They started off as a great idea to try and help people get eyecare. Over time, however, they seem to have morphed into … [Read more...]
Why Patients Purchase Ugly Frames
Americans are individualistic… We celebrate the distinctions of uniqueness. This theme is ever present in the pervading eyewear fashions of modern society. An industry that had a genesis in functionality is now marked as an industry of fashion. In a day where comfort and fit play second fiddle to style and hue there are many reasons why one might choose a particular frame over … [Read more...]
If you only knew the power of glass lenses
When 700 years old you reach… Look as good you will not. For the majority of their history, eyeglasses have been made of just that - glass. These Are the Lenses You Are Looking For Glass has, believe it or not, changed over the past few decades. There’s been plenty of advancements in making it thinner and stronger than ever before. The best example of this is probably sitting … [Read more...]
Visual Improvement – Does everybody know what time it is?
I’m not sure about you, but day-to-day I tend to carry around a multi-tool. It’s incredibly useful at getting the job done most of the time. Need to cut something? Bam, here’s a knife. Need a screwdriver? Bam, here it is. It’s pretty awesome. Need a hammer? Well….I can smack it with the side of… nevermind. Maybe it’s not the solution to every problem, but the majority of the … [Read more...]
Eagle™ Lenses
Eagle™ lenses are dedicated to giving you the best, most technologically advanced lenses available. This is why Eagle™ represents not simply ‘a lens’, but rather a whole portfolio of digital free-form lens designs. Having a good product is about giving you choice. We all know that there’s no such thing as a silver bullet when it comes to lenses. One lens isn’t going to solve … [Read more...]