I’ve heard that, often times, people assume that winter isn’t a “good time” to sell sunwear. I can only assume that these people have never experienced what winter is like, as I find myself using sunwear more and more in the winter months than I do in summer. While summer is, of course, the ‘traditional’ sunwear season, it doesn’t mean that it’s the only place that you’re going … [Read more...]
Online Eye Exams. Are they a good idea?
In our new world of technological innovations, smart phones, and inter-connectedness, the latest idea in the world of eye care is an on-line eye examination. Can this work, will this be something that is widely accepted, and what are the pros and cons of such an idea? What exactly is the definition of an eye examination? ECP’s have a defined database for every patient as to … [Read more...]
Broomall Eyecare: On A Mission
One of the traditional ways of giving back in this industry is through offering free or discounted eyewear. I have frequently spoken with eyecare practices that want to offer a program similar to this, but they often have difficulty structuring it so that their business doesn’t suffer. To try and avoid potential business conflicts, it can be a good idea to focus on directing … [Read more...]
Words you probably don’t want to hear!
“You are so lucky to have wet macula degeneration” One of my oldest friends came back from an appointment at a world-renowned Boston eye clinic, and with a history of vision loss in his family, these were not unexpected words but ones he clearly did not wish to hear. The good news is that the doc gave him an injection (Lucentis I think) and eventually arrested the disease and … [Read more...]