Americans are individualistic… We celebrate the distinctions of uniqueness. This theme is ever present in the pervading eyewear fashions of modern society. An industry that had a genesis in functionality is now marked as an industry of fashion. In a day where comfort and fit play second fiddle to style and hue there are many reasons why one might choose a particular frame over … [Read more...]
Just what I needed… another magazine
Yes, that’s right, it’s another optical magazine with a three-letter title. I’m sure you’ve been waiting for another one to come out, so here we are. When looking at all of the magazines currently available, none of them really fit what I wanted to see, so I went ahead and decided to do it myself. Thus, we have opt magazine. That’s ‘opt’, not oh-pee-tee. As in, “The … [Read more...]
If you only knew the power of glass lenses
When 700 years old you reach… Look as good you will not. For the majority of their history, eyeglasses have been made of just that - glass. These Are the Lenses You Are Looking For Glass has, believe it or not, changed over the past few decades. There’s been plenty of advancements in making it thinner and stronger than ever before. The best example of this is probably sitting … [Read more...]
Lenses for the Office
Why On-The-Job Eyewear is Important When you go into a factory, or any other industrial environment, it’s a given that you’ll need to put on safety eye wear. Due to the increased possibility of eye injury, it only makes sense. We want to protect our eyes in dangerous situations, don’t we? Then why don’t we do the same thing when we are staring at a computer screen for hours on … [Read more...]
Broomall Eyecare: On A Mission
One of the traditional ways of giving back in this industry is through offering free or discounted eyewear. I have frequently spoken with eyecare practices that want to offer a program similar to this, but they often have difficulty structuring it so that their business doesn’t suffer. To try and avoid potential business conflicts, it can be a good idea to focus on directing … [Read more...]