“I love dealing with vision insurances. They’ve helped me make more money, and make my business run more smoothly”- said no optical professional ever. If anything in the optical world is most aptly compared to Skynet, it would be vision insurance plans. They started off as a great idea to try and help people get eyecare. Over time, however, they seem to have morphed into … [Read more...]
Winter is Coming
For those of you unfamiliar with Game of Thrones, allow me to give a very brief summary of the plot-line, as I feel it is startlingly similar to what's going on in the optical industry at present. Picture it: you have one extremely wealthy and powerful family (or company) that is seeking to rule everyone else. In their quest for that, any competing families are either bought … [Read more...]
Are Your Sales Frozen?
Sometimes your world changes. Things happen that you don’t account for. Whether it’s a change in the business landscape, or your parents dying horrifically in an ill-fated sea voyage - things can go from ‘ok’ to ‘oh no’ quickly. Being able to adapt to new situations is necessary in both business and everyday life. As many have no doubt seen, the eyewear industry has changed … [Read more...]
Managing Success in a Practice Management World
Much has changed in the last few years in how a practice operates. Gone are the days of patients simply paying for services rendered and products purchased. Now the modern ECP must navigate a complex system of charts, categories, costs, rules, and limitations on services based on whatever provider a patient may have. For sure, the good ol’ days are gone. Or are they? … [Read more...]