I'M NOT IN THE LENS BUSINESS, I'M IN THE EMPIRE BUSINESS You’re not the only game in town. People can get what you’re selling from any one of a number of dealers. They could head over to the guy on the corner just up the street. Heck, they could just order it online - direct from Mexico, or maybe somewhere in Asia, and have it in a few days for a fraction of the price of … [Read more...]
Independence® Coatings
When you offer a product in your store - especially AR coatings - you want to be sure of the product you’re selling. You don’t want to find out later that what you sold wasn’t any good, since you’re the one that it’s going to come back and bite. When it comes to a quality coating, I like to look at the warranties. Usually the longer the warranty, the safer you are, … [Read more...]
Roxanne… You don’t have to worry about that blue light.
Those days are over - you can easily protect your sight. This song is becoming more and more familiar these days. Protection from the ever-present blue light is everywhere, and there’s more products now than ever that offer some form of protection from it. But as more and more products come out on the market, how can we tell them apart? Products range from lenses that use a … [Read more...]
Just what I needed… another magazine
Yes, that’s right, it’s another optical magazine with a three-letter title. I’m sure you’ve been waiting for another one to come out, so here we are. When looking at all of the magazines currently available, none of them really fit what I wanted to see, so I went ahead and decided to do it myself. Thus, we have opt magazine. That’s ‘opt’, not oh-pee-tee. As in, “The … [Read more...]
If you only knew the power of glass lenses
When 700 years old you reach… Look as good you will not. For the majority of their history, eyeglasses have been made of just that - glass. These Are the Lenses You Are Looking For Glass has, believe it or not, changed over the past few decades. There’s been plenty of advancements in making it thinner and stronger than ever before. The best example of this is probably sitting … [Read more...]
Visual Improvement – Does everybody know what time it is?
I’m not sure about you, but day-to-day I tend to carry around a multi-tool. It’s incredibly useful at getting the job done most of the time. Need to cut something? Bam, here’s a knife. Need a screwdriver? Bam, here it is. It’s pretty awesome. Need a hammer? Well….I can smack it with the side of… nevermind. Maybe it’s not the solution to every problem, but the majority of the … [Read more...]
Eagle™ Lenses
Eagle™ lenses are dedicated to giving you the best, most technologically advanced lenses available. This is why Eagle™ represents not simply ‘a lens’, but rather a whole portfolio of digital free-form lens designs. Having a good product is about giving you choice. We all know that there’s no such thing as a silver bullet when it comes to lenses. One lens isn’t going to solve … [Read more...]
Understanding Digital Lenses
Does anyone have trouble understanding all the new terms used to describe progressive lenses? I am referring to terms like; free-form, direct-to-surface, high definition, digitally computed, digital processing, digitally enhanced, and so on. I will try to blow away the clouds of confusion to give you a better understanding of what going digital is all about. When you read … [Read more...]
Lenses for the Office
Why On-The-Job Eyewear is Important When you go into a factory, or any other industrial environment, it’s a given that you’ll need to put on safety eye wear. Due to the increased possibility of eye injury, it only makes sense. We want to protect our eyes in dangerous situations, don’t we? Then why don’t we do the same thing when we are staring at a computer screen for hours on … [Read more...]
Affordable Eyewear
Frame and Lens Packages With insurance today, your patients’ choices in eyeglass frames and lens treatments are often restricted for the first pair. Offering affordable second and third pairs of glasses has become a challenge due to price. Many patients have varied life styles that the first pair does not always satisfy. Being able to offer sunwear or special application … [Read more...]