Yes, that’s right, it’s another optical magazine with a three-letter title. I’m sure you’ve been waiting for another one to come out, so here we are. When looking at all of the magazines currently available, none of them really fit what I wanted to see, so I went ahead and decided to do it myself. Thus, we have opt magazine. That’s ‘opt’, not oh-pee-tee. As in, “The … [Read more...]
3 Steps to Creating Effective Seasonal Marketing Campaigns
You’ve survived another Thanksgiving, Halloween, Christmas, and New Year’s Day! Another silly season is past. Pat yourself on the back and take a few minutes to evaluate the success of your 2015 holiday marketing campaigns. Did you stand out from your competition? Did you capture the attention of loyal patients and potential patients too? Did you leverage fun, relevant and … [Read more...]
Going Paperless
More Than Just Saving Paper Going paperless has been fairly commonplace for a while now. There's been a big push to put everything online, from bills to statements to invoices. In the optical industry, however, we sometimes lag behind the times. Many labs don’t have the ability to offer everything online, so there’s no real option but to continue with paper. Some labs, … [Read more...]