After many fumbled hand-offs between my optometrist and I, we decided to analyze how we perform our hand-offs and what it means to the patient. After much review, we found that a hand-off is not simply pawning the patient off from optometrist to optical (or check out), but a chance to transfer the care and expertise. We found that patients don’t want to have a first-class … [Read more...]
The Haunted Practice
How the Internet Brought Down a Private ECP An optometrist’s office sits empty in the Midwest despite the early afternoon hour. If one listens closely voices can be heard whispering though no one has entered. A stack of brochures scatters along the counter as if a breeze had passed through, though there are no open windows or doors. What was once a thriving business has … [Read more...]