I’ve heard that, often times, people assume that winter isn’t a “good time” to sell sunwear. I can only assume that these people have never experienced what winter is like, as I find myself using sunwear more and more in the winter months than I do in summer. While summer is, of course, the ‘traditional’ sunwear season, it doesn’t mean that it’s the only place that you’re going … [Read more...]
A Lens Story
Let’s say you want to give someone a gift that you want them to remember. What you don’t do is give them a gift card, socks, or a fruit cake. Those gifts are overdone to the point of nausea. Not that there’s anything wrong with fruit cake, mind you. It can be quite delicious, but that’s not the point. The point is that it’s common, expected, and not exactly the kind of thing … [Read more...]