So you’ve seen all of the stuff we’ve been talking about in this issue, as well as some of our previous issues of OPT Magazine. After (hopefully) reading all of the things we’ve talked about, like logo redesign, branding, and all that other good stuff, the question in your mind is, hopefully, “Now what?” − Giving you all of these great ideas and suggestions, but not having a … [Read more...]
3 Steps to Creating Effective Seasonal Marketing Campaigns
You’ve survived another Thanksgiving, Halloween, Christmas, and New Year’s Day! Another silly season is past. Pat yourself on the back and take a few minutes to evaluate the success of your 2015 holiday marketing campaigns. Did you stand out from your competition? Did you capture the attention of loyal patients and potential patients too? Did you leverage fun, relevant and … [Read more...]