The Benefits of Social Media for your Eye Care Practice Technology & social media have transformed the way the eye care industry markets itself and the way practitioners are able to communicate with their patients and work colleagues alike. But, with so many available to choose from, which social media platforms are best for you? What are they good for and why should you … [Read more...]
The 12 Ways of Business
Budget-based marketing ideas for your small business Tis the season for reflection and contemplation about many things in life… which could/should also include the life of your small business. This time of year can certainly be challenging for a number of reasons, as it pertains to sales and growth. The majority of shoppers are in other retail and merchant outlets searching … [Read more...]
Practical Social Media
Why Do I Need Social Media? There are two big mistakes medical practices make in regards to social media. The first one is that they believe they are not a ‘business’ and therefore do not need one. Or, they realize they are a business, but flat out just don’t believe they need one. It’s one in the same, really, but don’t be mistaken: practices are business, and you do need … [Read more...]